The packaging design production process usually includes the following steps:
Clarify the purpose: Firstly, it is necessary to clearly define the purpose and goals of the packaging design. Is it to enhance the value of the product, or to attract consumers' attention? Is it to convey brand information, or to increase the product's differentiation? Only by clarifying the goals can the subsequent design work be directed.
Pre-requirement positioning stage:
1. Brand & Product Positioning: Determine the product category (liquid lotion / facial cream / cosmetics / personal care products), target audience, pricing range, brand VI style
2. Determine packaging form: bottle, jar, tube, gift box, etc.
3. Material selection: PET/HDPE/PP/AS/ABS/Acrylic, etc.
4. Specifications and parameters: capacity, bottle size, diameter, pump head/gate type matching, assembly structure
Market Research: Before starting the design process, it is necessary to conduct in-depth market research. This includes understanding the packaging designs of competitors, the needs and preferences of consumers, as well as the current market trends. Through market research, one can better understand the needs of consumers and the market situation, providing references for the design.
Product Positioning: Based on the characteristics of the product and the target market, determine the style and positioning of the packaging design. For example, products targeted at young people may require more fashionable and lively designs, while products targeted at middle-aged and elderly people may require more stable and grand designs.
Design Concept: After clarifying the product positioning and target market, one can start the initial design concept. This includes preliminary planning and envisioning of aspects such as the shape, color, material, and patterns of the packaging.
Sketch Drawing: Draw the initial design concept in the form of sketches. This allows for a more intuitive view of the design effect and enables timely adjustments and modifications.
Effect Diagram Creation: Based on the sketches, use software tools to create effect diagrams. The effect diagrams should be as close as possible to the actual product to facilitate subsequent modifications and adjustments.
Sample production: Produce the designed packaging samples to test the actual effect of the design. The samples should be as close as possible to the actual product, including materials, colors, sizes, etc., which should all be consistent with the actual product.
Feedback and modification: After the sample production is completed, it is necessary to evaluate and provide feedback on the samples. If any problems or deficiencies are found, adjustments and modifications should be made promptly.
Batch production: After feedback and modification, the final packaging design is determined, and batch production can begin. Before batch production, the production process needs to be evaluated and optimized to ensure production efficiency and product quality.
Quality inspection: During batch production, the products need to be inspected for quality. This includes checking whether the appearance, functions, safety, etc. meet the requirements. If any problems are found, adjustments and improvements should be made promptly.
Release and launch: After quality inspection, the final product can be released and launched. Before release, the market needs to be promoted and marketed to attract consumers' attention and increase sales volume.
Summary: the process of designing and producing cosmetic packaging is a complex and cumbersome process that requires the cooperation and collaboration of multiple links. Only through meticulous design and strict control can excellent packaging works be produced.